  :root{
    --paper:#F7F5EF;
    --ink:#0E0B08;
    --ink-2:#14100C;
    --oxblood:#4A1512;
    --signal:#C4331A;
    --signal-dk:#FF7A55;
    --muted-dk:rgba(247,245,239,.60);
    --line-dk:rgba(247,245,239,.16);
    --serif:"Fraunces",Georgia,serif;
    --sans:"Inter",system-ui,sans-serif;
    --mono:"IBM Plex Mono",ui-monospace,monospace;
    --maxw:1280px;
  }
  *{box-sizing:border-box;margin:0;padding:0}
  ::selection{background:var(--signal);color:var(--ink)}
  ::-webkit-scrollbar{width:10px}
  ::-webkit-scrollbar-track{background:var(--ink)}
  ::-webkit-scrollbar-thumb{background:rgba(247,245,239,.18);border-radius:5px}
  ::-webkit-scrollbar-thumb:hover{background:rgba(247,245,239,.32)}
  a:focus-visible,button:focus-visible{outline:1px solid var(--signal-dk);outline-offset:4px}
  html{scroll-behavior:smooth}
  body{font-family:var(--sans);background:var(--ink);color:var(--paper);-webkit-font-smoothing:antialiased;line-height:1.5;overflow-x:hidden}
  a{color:inherit;text-decoration:none}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 44px}
  .mono{font-family:var(--mono);font-size:11.5px;letter-spacing:.22em;text-transform:uppercase}


  /* film grain over everything dark */
  body::after{content:"";position:fixed;inset:0;pointer-events:none;z-index:90;opacity:.05;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}

  /* reveal */
  .rvon .rv{opacity:0;transform:translateY(18px);transition:opacity .8s ease,transform .8s ease}
  .rvon .rv.in{opacity:1;transform:none}
  .rvon .rv.wipe{opacity:1;transform:none;position:relative;clip-path:none}
  .rvon .rv.wipe::after{content:"";position:absolute;inset:0;background:#0E0B08;transform-origin:right center;transition:transform 1.05s cubic-bezier(.6,0,.2,1);z-index:6;pointer-events:none}
  .rvon .rv.wipe.in::after{transform:scaleX(0)}
  @media(prefers-reduced-motion:reduce){.rvon .rv.wipe::after{display:none}}

  @media(prefers-reduced-motion:reduce){.rvon .rv,.rvon .rv .st{opacity:1 !important;transform:none !important;transition:none !important}}

  .rvon .rv .st{opacity:0;transform:translateY(16px);transition:opacity .7s ease,transform .7s ease}
  .rvon .rv.in .st{opacity:1;transform:none}
  .rvon .rv.in .st:nth-child(1){transition-delay:.08s}
  .rvon .rv.in .st:nth-child(2){transition-delay:.18s}
  .rvon .rv.in .st:nth-child(3){transition-delay:.28s}
  .rvon .rv.in .st:nth-child(4){transition-delay:.38s}

  /* header — dark */
  header{transition:transform .45s cubic-bezier(.2,.6,.2,1);position:sticky;top:0;z-index:40;background:rgba(14,11,8,.78);backdrop-filter:blur(10px);border-bottom:1px solid var(--line-dk)}
  header.hdr-hide{transform:translateY(-100%)}
  .nav{display:flex;align-items:center;justify-content:space-between;height:78px}
  .brand{font-family:var(--serif);font-weight:600;font-size:22px;letter-spacing:.01em;color:var(--paper)}
  .brand .mk{color:var(--signal-dk)}
  .navlinks{display:flex;gap:38px}
  .navlinks a,.navlinks .active{font-size:13px;color:var(--muted-dk);letter-spacing:.02em;transition:color .2s}
  .navlinks a{background:linear-gradient(rgba(247,245,239,.8),rgba(247,245,239,.8)) no-repeat left 100%/0% 1px;transition:color .2s,background-size .3s ease}/*nav-ul*/
  .navlinks a:hover{color:var(--paper);background-size:100% 1px}
  .navlinks .active{color:var(--paper);border-bottom:1px solid var(--signal-dk);padding-bottom:4px}
  .plink{font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;border-bottom:1px solid var(--paper);padding-bottom:3px;color:var(--paper)}
  @media(max-width:760px){.navlinks{display:none}}

  /* ---------- HERO — giant type ---------- */
  .hero{position:relative;padding:96px 0 0;overflow:hidden;min-height:92vh;display:flex;flex-direction:column;justify-content:flex-end}
  #fx{position:absolute;inset:0;width:100%;height:100%;display:block;z-index:0}
  .hero .wrap{position:relative;z-index:2;width:100%}
  .hero::before{content:"";position:absolute;inset:0;background-image:radial-gradient(55% 46% at 82% 4%,rgba(230,67,30,.13),transparent 70%);pointer-events:none}
  .h-kick{display:flex;align-items:center;gap:14px;color:var(--signal-dk);margin-bottom:60px;animation:hrv 1s ease .1s both}
  .mast-pre{animation:hrv 1s cubic-bezier(.2,.6,.2,1) .25s both}
  .mast-word .ml{display:inline-block;font-weight:900;will-change:transform;animation:mlrise .9s cubic-bezier(.2,.6,.2,1) both}
  @keyframes mlrise{from{opacity:0;transform:translateY(.32em)}to{opacity:1;transform:none}}
  @media(prefers-reduced-motion:reduce){.mast-word .ml{animation:none}}
  .h-sub{animation:hrv 1s ease .65s both}
  @keyframes hrv{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}
  @media(prefers-reduced-motion:reduce){.h-kick,.mast-pre,.mast-word,.h-sub{animation:none}}
  .h-kick .ln{width:38px;height:1px;background:var(--signal-dk)}
  .mast{position:relative;z-index:2}
  .mast-pre{display:block;font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(26px,3.2vw,46px);letter-spacing:-.01em;color:var(--paper);margin-bottom:1.6vw;padding-left:.35vw}
  .mast-word{display:inline-block;font-family:var(--sans);font-weight:900;text-transform:uppercase;line-height:.82;letter-spacing:-.04em;white-space:nowrap;color:var(--paper);font-size:180px;vertical-align:top;will-change:transform,opacity}
  .mast-word b{color:var(--signal);font-weight:900}
  .h-sub{position:relative;z-index:2;display:flex;justify-content:space-between;align-items:flex-end;gap:40px;margin-top:56px;padding-bottom:52px}
  .h-tag{font-family:var(--serif);font-style:italic;font-size:clamp(20px,2.2vw,28px);color:var(--paper);max-width:24ch}
  .h-tag em{color:var(--signal-dk);font-style:italic}
  .h-meta{color:var(--muted-dk);text-align:right;line-height:2.1}
  @media(max-width:760px){.h-sub{flex-direction:column;align-items:flex-start}.h-meta{text-align:left}}

  /* marquee — editorial band */
  .ticker{border-top:1px solid var(--line-dk);border-bottom:1px solid var(--line-dk);padding:30px 0 34px;overflow:hidden;white-space:nowrap}
  .track{display:inline-block;white-space:nowrap;will-change:transform}
  .track .w{font-family:var(--sans);font-weight:900;text-transform:uppercase;font-size:clamp(28px,3.6vw,54px);letter-spacing:-.03em;line-height:1;color:var(--paper);margin:0 2.6vw;vertical-align:middle}
  .track .w.o{color:transparent;-webkit-text-stroke:1.2px rgba(247,245,239,.38)}
  .track .it{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(16px,1.8vw,24px);color:var(--signal-dk);margin:0 1vw;vertical-align:middle}
  .track .sq{display:inline-block;width:.16em;height:.16em;background:var(--signal);vertical-align:middle;margin:0 .4vw;font-size:clamp(28px,3.6vw,54px)}
  @media(max-width:760px){.track .w{font-size:30px}.track .it{font-size:17px}}

  /* ---------- MANIFESTO — loud vermilion block ---------- */
  .manifesto{background:var(--signal);color:var(--ink);padding:118px 0}
  .manifesto-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(360px,.95fr);align-items:center;gap:72px}
  .manifesto-copy{min-width:0}
  .manifesto .m-kick{color:var(--ink);opacity:.72;margin-bottom:48px}
  .manifesto h2{font-family:var(--serif);font-weight:400;font-size:clamp(34px,5.2vw,72px);line-height:1.02;letter-spacing:-.02em;max-width:15ch}
  .manifesto h2 em{font-style:italic;background:linear-gradient(currentColor,currentColor) no-repeat left 94%/0% 3px;transition:background-size 1.1s cubic-bezier(.6,0,.2,1) .3s}
  .manifesto .rv.in h2 em{background-size:100% 3px}
  .manifesto .m-sub{margin-top:40px;font-size:19px;line-height:1.55;max-width:46ch;color:rgba(14,11,8,.78)}
  .manifesto .m-sub b{color:#FFFFFF;font-weight:700}
  .manifesto .m-aud{margin-top:44px;color:rgba(255,247,244,.86);opacity:1;letter-spacing:.18em}
  .manifesto-art{position:relative;overflow:hidden;min-height:540px;border:1px solid rgba(14,11,8,.28);background-position:center 38%;background-size:cover;box-shadow:18px 18px 0 rgba(14,11,8,.14)}
  .rvon .manifesto-art.rv.wipe::after{background:var(--ink)}
  @media(max-width:900px){.manifesto-grid{grid-template-columns:1fr;gap:56px}.manifesto-art{order:-1;min-height:clamp(300px,68vw,500px);box-shadow:12px 12px 0 rgba(14,11,8,.14)}}

  /* ---------- ART PLATE ---------- */
  /* ---------- MODES — brutalist rows ---------- */
  .modes-sec{padding:150px 0 96px}
  .kick{display:flex;align-items:center;gap:16px;margin-bottom:64px;color:var(--muted-dk)}
  .kick .idx{color:var(--signal-dk);font-family:var(--mono);font-size:12px;letter-spacing:.16em}
  .kick .rule{flex:1;height:1px;background:var(--line-dk)}
  .mode-row{display:grid;grid-template-columns:auto 1fr 1.1fr;gap:56px;align-items:baseline;padding:64px 4px;border-top:1px solid var(--line-dk);transition:background .35s ease,padding-left .3s ease}
  .mode-row:last-of-type{border-bottom:1px solid var(--line-dk)}
  .mode-row:hover{background:rgba(247,245,239,.03);padding-left:20px}
  .mr-n{font-family:var(--sans);font-weight:900;font-size:clamp(40px,5vw,72px);line-height:1;color:transparent;-webkit-text-stroke:1.5px var(--signal-dk);transition:color .35s ease}
  .mode-row:hover .mr-n{color:var(--signal)}
  .mr-t{font-family:var(--serif);font-weight:500;font-size:clamp(30px,3.6vw,50px);letter-spacing:-.015em;line-height:1.05}
  .mr-t .mono{display:block;color:var(--signal-dk);margin-top:16px}
  .mr-d{color:var(--muted-dk);font-size:16.5px;line-height:1.65;max-width:44ch}
  .mr-d b{color:var(--paper);font-weight:600}
  .mr-c{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}
  .mr-c span{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted-dk);border:1px solid var(--line-dk);padding:7px 12px;border-radius:999px;transition:color .25s,border-color .25s}
  .mode-row:hover .mr-c span{color:var(--paper);border-color:rgba(247,245,239,.34)}
  @media(max-width:860px){.mode-row{grid-template-columns:1fr;gap:18px;padding:48px 0}}

  /* ---------- ENGAGEMENT — static strip ---------- */
  .proto{padding:20px 0 150px;border-top:none}
  .pgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:44px;margin-top:8px}
  .pstep{position:relative;padding-top:6px}
  .ps-n{font-family:var(--sans);font-weight:900;font-size:clamp(44px,4.6vw,72px);line-height:1;color:transparent;-webkit-text-stroke:1.2px rgba(247,245,239,.22);margin-bottom:20px;transition:color .35s ease}
  .pstep:hover .ps-n{color:var(--signal)}
  .pstep h3{font-family:var(--serif);font-weight:500;font-size:clamp(24px,2.4vw,32px);letter-spacing:-.012em}
  .pstep h3 b{color:var(--signal)}
  .pstep p{color:var(--muted-dk);font-size:14.5px;line-height:1.6;max-width:30ch;margin-top:12px}
  @media(max-width:860px){.pgrid{grid-template-columns:repeat(2,1fr);gap:40px}}
  @media(max-width:480px){.pgrid{grid-template-columns:1fr}}

  /* ---------- ADVANTAGE — engine strip ---------- */
  .adv{background:var(--ink-2);padding:140px 0;border-top:1px solid var(--line-dk)}
  .adv h2{font-family:var(--serif);font-weight:400;font-size:clamp(30px,4.4vw,58px);letter-spacing:-.018em;line-height:1.06;max-width:20ch}
  .adv h2 em{font-style:italic;color:var(--signal-dk)}
  .adv-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--line-dk);margin-top:76px}
  .ad{padding:40px 34px 46px;border-right:1px solid var(--line-dk);transition:background .3s ease}
  .ad:hover{background:rgba(247,245,239,.03)}
  .ad:last-child{border-right:none}
  .ad .mono{color:var(--signal-dk);margin-bottom:20px;display:block}
  .ad p{color:var(--muted-dk);font-size:15px;line-height:1.6;max-width:34ch}
  .ad p b{color:var(--paper);font-weight:600}
  @media(max-width:860px){.adv-grid{grid-template-columns:1fr}.ad{border-right:none;border-bottom:1px solid var(--line-dk)}.ad:last-child{border-bottom:none}}

  /* ---------- ASSETS cross-link ---------- */
  .assets{padding:130px 0;text-align:center}
  .assets .a-kick{color:var(--signal-dk);margin-bottom:30px}
  .assets .a-line{font-family:var(--serif);font-weight:400;font-size:clamp(26px,3.4vw,46px);line-height:1.22;letter-spacing:-.015em;max-width:28ch;margin:0 auto;color:var(--paper)}
  .assets .a-line em{font-style:italic;color:var(--signal-dk)}
  .roster{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line-dk);margin:64px auto 0;max-width:1000px}
  .ro{display:block;padding:36px 20px 40px;border-right:1px solid var(--line-dk);transition:background .3s ease}
  .ro:last-child{border-right:none}
  .ro:hover{background:rgba(247,245,239,.04)}
  .ro-n{display:block;color:var(--signal-dk);letter-spacing:.2em;font-size:12px;margin-bottom:14px}
  .ro-t{font-family:var(--serif);font-weight:500;font-size:clamp(22px,2.4vw,34px);letter-spacing:-.01em;color:var(--paper);transition:color .3s ease}
  .ro:hover .ro-t{color:var(--signal-dk)}
  @media(max-width:700px){.roster{grid-template-columns:repeat(2,1fr)}.ro:nth-child(2){border-right:none}.ro:nth-child(-n+2){border-bottom:1px solid var(--line-dk)}}
  .assets .b-link{display:inline-block;margin-top:40px;font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--paper);border-bottom:1px solid var(--signal-dk);padding-bottom:6px;transition:.25s}
  .assets .b-link:hover{color:var(--signal-dk);letter-spacing:.2em}

  /* ---------- CTA ---------- */
  .cta-band{padding:150px 0 170px;text-align:center;border-top:1px solid var(--line-dk);position:relative;overflow:hidden}
  .cta-band::before{content:"";position:absolute;inset:0;background-image:radial-gradient(50% 60% at 50% 100%,rgba(230,67,30,.14),transparent 70%);pointer-events:none}
  .cta-h{font-family:var(--serif);font-weight:400;font-size:clamp(36px,5vw,66px);letter-spacing:-.018em;line-height:1.08;max-width:20ch;margin:0 auto;position:relative;z-index:2}
  .cta-h em{font-style:italic;color:var(--signal-dk)}
  .cta-actions{display:flex;gap:26px;justify-content:center;margin-top:48px;flex-wrap:wrap;position:relative;z-index:2}
  .btn-solid{background:var(--signal);color:var(--ink);font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;padding:17px 30px;transition:background .25s;font-weight:500}
  .btn-solid:hover{background:var(--signal-dk)}
  .btn-line{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;padding:17px 6px;border-bottom:1px solid var(--paper);transition:.25s;color:var(--paper)}
  .btn-line:hover{color:var(--signal-dk);border-color:var(--signal-dk)}

  /* giant footer wordmark */
  .wordmark{overflow:hidden;border-top:1px solid var(--line-dk);padding:64px 0 34px}
  .wordmark .wm{position:relative;font-family:var(--sans);font-weight:900;text-transform:uppercase;font-size:clamp(64px,12.8vw,206px);line-height:.9;letter-spacing:-.035em;text-align:center;color:transparent;-webkit-text-stroke:1.5px rgba(247,245,239,.2);user-select:none}
  .wordmark .wm b{color:var(--signal);-webkit-text-stroke:0;font-weight:900}

  /* footer */
  .foot{background:#000;color:var(--paper);padding:80px 0 46px;position:relative;z-index:2}
  .foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:44px}
  .foot .brand{font-size:24px}
  .foot .tag{color:rgba(247,245,239,.55);font-size:14px;margin-top:14px;font-weight:600}
  .foot h6{font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--signal-dk);margin-bottom:18px;font-weight:500}
  .foot-col a{display:block;color:rgba(247,245,239,.86);font-size:14.5px;margin-bottom:12px;transition:color .2s}
  .foot-col a:hover{color:var(--paper)}
  .legal-links a{color:inherit;transition:color .2s}
  .legal-links a:hover{color:#F7F5EF}
  .legal-links .ld{margin:0 10px;opacity:.5}
  .foot-base{display:flex;justify-content:space-between;border-top:1px solid rgba(247,245,239,.14);margin-top:64px;padding-top:26px;color:rgba(247,245,239,.45);font-family:var(--mono);font-size:11.5px;letter-spacing:.08em}
  @media(max-width:760px){
    .wrap{padding:0 26px}
    .foot-grid{grid-template-columns:1fr 1fr}
    .foot-base{flex-direction:column;gap:10px}
  }

  /* ---- page transition veil ---- */
  .veil{position:fixed;inset:0;z-index:200;pointer-events:none;display:flex;align-items:center;justify-content:center;background:var(--signal);transform:scaleY(0);transform-origin:top}
  .veil.out{pointer-events:auto;animation:veilIn .42s cubic-bezier(.7,0,.2,1) forwards}
  .veil.enter{transform:scaleY(1);transform-origin:bottom;animation:veilOut .5s cubic-bezier(.7,0,.2,1) .05s forwards}
  @keyframes veilIn{to{transform:scaleY(1)}}
  @keyframes veilOut{to{transform:scaleY(0)}}
  .veil .vk{width:20px;height:20px;background:var(--paper);opacity:0}
  .veil.out .vk,.veil.enter .vk{opacity:1}
  @media(prefers-reduced-motion:reduce){.veil{display:none !important}}

  /* ---- mobile menu ---- */
  .mnav{display:none;background:none;border:0;width:40px;height:40px;position:relative;z-index:210;cursor:pointer}
  .mnav i{position:absolute;left:8px;right:8px;height:2px;background:var(--paper);transition:transform .3s ease,opacity .3s ease}
  .mnav i:nth-child(1){top:14px}.mnav i:nth-child(2){top:24px}
  .mnav.x i{background:var(--paper)}
  .mnav.x i:nth-child(1){transform:translateY(5px) rotate(45deg)}
  .mnav.x i:nth-child(2){transform:translateY(-5px) rotate(-45deg)}
  .mmenu{position:fixed;inset:0;z-index:205;background:#14100C;display:flex;flex-direction:column;justify-content:center;padding:0 30px;opacity:0;pointer-events:none;transition:opacity .35s ease}
  .mmenu.open{opacity:1;pointer-events:auto}
  .mmenu a{font-family:var(--serif);font-weight:500;font-size:clamp(38px,10vw,64px);letter-spacing:-.02em;color:#F7F5EF;padding:12px 0;border-bottom:1px solid rgba(247,245,239,.14);opacity:0;transform:translateY(16px);transition:opacity .4s ease,transform .4s ease}
  .mmenu.open a{opacity:1;transform:none}
  .mmenu.open a:nth-child(1){transition-delay:.08s}
  .mmenu.open a:nth-child(2){transition-delay:.16s}
  .mmenu.open a:nth-child(3){transition-delay:.24s}
  .mmenu.open a:nth-child(4){transition-delay:.32s}
  .mmenu.open a:nth-child(5){transition-delay:.40s}
  .mmenu .mm-tag{font-family:var(--mono);font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:#FF8A6B;margin-bottom:26px;opacity:0;transition:opacity .4s ease}
  .mmenu.open .mm-tag{opacity:1}
  @media(max-width:760px){.mnav{display:block}}
  .skip{position:absolute;left:-9999px;top:0;z-index:200;background:var(--ink,#12100E);color:#fff;padding:14px 22px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;font-size:12px;text-decoration:none}
  .skip:focus{left:0}
  header a,nav a,.navlinks a,.mm a,.plink{min-height:24px;display:inline-flex;align-items:center}
  .foot-col a,.foot-col .active{min-height:24px;display:flex;align-items:center}
  footer a:not(.foot-col a),.legal-links a{min-height:24px;display:inline-flex;align-items:center}
  @media(max-width:820px){
    header a,nav a,.navlinks a,.mm a{min-height:44px;display:inline-flex;align-items:center}
    .foot-col a,.foot-col .active{min-height:44px;display:flex;align-items:center}
    footer a:not(.foot-col a),.legal-links a{min-height:44px;display:inline-flex;align-items:center}
    .cta-actions a,.btn-solid,.btn-line,.plink{min-height:46px;display:inline-flex;align-items:center;justify-content:center}
  }
  .cur-nav{cursor:default}
  @media(max-width:820px){p a,li a,.lede a,.sub a,.foot-col a,.legal-links a,.foot a,.dd a,.note a{padding-block:6px}}
  .foot-h{font:inherit;font-size:inherit;font-weight:inherit;letter-spacing:inherit;text-transform:inherit;color:inherit;margin:0 0 14px;line-height:inherit}
  .mmenu .active{color:rgba(247,245,239,.62)}
  .foot-col .active{color:inherit;opacity:.66}
  .btn-solid,.m-sub,.on-signal,[style*="--signal"]{--on-signal:#FFF7F4}
  .btn-solid{color:#FFF7F4!important}
  .m-sub{color:#FFF7F4!important}
